Panoramic view of Barcelona from Park Güell with Gaudí architecture and Mediterranean Sea in the background

Omnichannel Management

Our comprehensive seminar in Barcelona focuses on Omnichannel Management, providing insights into the tools and strategies needed to successfully integrate online and offline retail channels. Throughout this engaging program, our goal is to equip you with practical insights and actionable knowledge to excel in the dynamic world of omnichannel retailing. Explore the intricacies of the customer journey in an omnichannel environment, understanding how to create seamless experiences that drive engagement and loyalty. Gain insights into effective communication and branding strategies that resonate across multiple channels, enhancing brand visibility and customer perception.

Through case studies and discussions with industry leaders, discover best practices in omnichannel strategy planning, exploring innovative approaches that are reshaping the retail landscape. Join us in Barcelona to expand your expertise in omnichannel management and gain the tools needed to navigate the complexities of modern retailing with confidence and success.

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  • Core Topics

    • Customer Journey
    • Communication and Branding
    • Logistic Processes
    • Key Performance Indicators (KPI)
    • Omnichannel-Strategy Planning
  • Further Reading

    Omni-Channel Management in Deutschland, Österreich und der Schweiz 2024 | Thomas Rudolph, Nora Kralle, Christopher Schraml

    Discover the Literature 
  • Further Reading

    Kundeninspiration im Schweizer Handel 2023 | Thomas Rudolph, Marc Linzmajer, Matthias Eggenschwiler, Andreas Hauschke

    Discover the Literature 
  • Ikea Diagonal Store Barcelona

    IKEA Diagonal

    In this urban shop you will be able to enjoy the whole IKEA experience in a smaller size. You'll find ideas and inspiration in the display area and specialist advisors to help you through the whole shopping process if you need it.

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  • Zara is a fast fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex.

    Zara

    Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.

    Find out more! 
  • Fine dining restaurant Barcelona, A young and spirited chef who has revolutionized the city with fire and cosmopolitan flair has landed at the Hotel Neri Relais & Chateaux.

    Hotel Neri "a" restaurant

    "a" Restaurant presents a powerful cuisine, with skilfully reimagined classic recipes, full of flavour. By consistently working with high-quality and local products, each dish is assured of peak freshness and abundant flavour.

    Find out more! 
  • Fonda Espanya Barcelona, Creatively presented tasting plates & mains in an elegant space with intri-cate art & vintage lamps.

    Fonda España

    At Restaurante Fonda España, Martín Berasategui gets back to the old concept of the fonda (inn) by making a commitment to the most traditional style of cooking, while embracing modernity. In charge of the ovens of Fonda España is the chef, German Espinosa, with years of experience under the guidance of Martín Berasategui.

    Find out more! 
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  • Prof. Dr. Thomas Rudolph, Director of the Institute of Retail Management at the University of St.Gallen HSG

    Prof. Dr. Thomas Rudolph

    Director @Institute of Retail Management (IRM-HSG)

    LinkedIn 
  • Martin Fassnacht is a German economist, professor and director of the Chair of Strategy and Market-ing at the WHU – Otto Beisheim School of Managementin Düsseldorf.

    Prof. Dr. Martin Fassnacht

    Professor @WHU

    LinkedIn 
  • Andreas Hoerning, CEO at Westwing, #1 in Beautiful Living

    Dr. Andreas Hoerning

    CEO @Westwing

    LinkedIn 
  • Dr. Nicolas Wüthrich is a Partner in the Consumer and Health Platform at Roland Berger. Nicolas works with Consumer Goods and Retail companies on transformation topics driven by the fast-changing landscape of consumer preferences.

    Dr. Nicolas Wüthrich

    Partner @Roland Berger

    LinkedIn 
  • Lluis Martinez Ribes, Agent Inspirateur, Esade

    Lluis Martinez Ribes

    Agent Inspirateur @Esade

    LinkedIn 
  • Theresa Werkhausen, Director Digital and Client Engagement at CHANEL

    Theresa Werkhausen

    Director Client Engagement @CHANEL

    LinkedIn 

Get in touch!