Omnichannel Management
Our comprehensive seminar in Barcelona focuses on Omnichannel Management, providing insights into the tools and strategies needed to successfully integrate online and offline retail channels. Throughout this engaging program, our goal is to equip you with practical insights and actionable knowledge to excel in the dynamic world of omnichannel retailing. Explore the intricacies of the customer journey in an omnichannel environment, understanding how to create seamless experiences that drive engagement and loyalty. Gain insights into effective communication and branding strategies that resonate across multiple channels, enhancing brand visibility and customer perception.
Through case studies and discussions with industry leaders, discover best practices in omnichannel strategy planning, exploring innovative approaches that are reshaping the retail landscape. Join us in Barcelona to expand your expertise in omnichannel management and gain the tools needed to navigate the complexities of modern retailing with confidence and success.
Unlock Barcelona`s Top Retail & Culinary Secrets.
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IKEA Diagonal
Find out more!In this urban shop you will be able to enjoy the whole IKEA experience in a smaller size. You'll find ideas and inspiration in the display area and specialist advisors to help you through the whole shopping process if you need it.
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Zara
Find out more!Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
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Hotel Neri "a" restaurant
Find out more!"a" Restaurant presents a powerful cuisine, with skilfully reimagined classic recipes, full of flavour. By consistently working with high-quality and local products, each dish is assured of peak freshness and abundant flavour.
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Fonda España
Find out more!At Restaurante Fonda España, Martín Berasategui gets back to the old concept of the fonda (inn) by making a commitment to the most traditional style of cooking, while embracing modernity. In charge of the ovens of Fonda España is the chef, German Espinosa, with years of experience under the guidance of Martín Berasategui.
Meet the Speakers!
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Prof. Dr. Martin Fassnacht
Professor, Strategy & Marketing, Price Management, Omnichannel Business at WHU, Strategic Advisor, Speaker
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Dr. Nicolas Wüthrich
Principal Roland Berger & Former Strategic Junior Partner Swiss Brand Experts
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Theresa Werkhausen
Principal Roland Berger & Former Lead for D2C business (eCommerce & Retail) Birkenstock
